Artifact: UC Berkeley Haas Pavilion Basketball Floor

Concept: VIP Gifts & Retail

Recipients:  Campus Store (retail) & Pete Newell family members (gifting)

Date of Project: April 2017

Cal Haas Pavilion

In 2017 the University of California at Berkeley approached Tokens to craft a variety of VIP gifts from their Haas Pavilion basketball court which was being replaced after years of service.

Being right in our backyard, we were present during the removal and worked with the demolition crew on selecting the best sections of court for this project.

Demolition Day

Carefully Removing Selected Panels from Sub Floor

The Haas Pavilion section was turned into an industrial art wall hanging, which now resides in the Cal athletic offices inside the arena.

Section of Court with Newell

A Special Request

Cal also wanted Tokens to help gift the Newell family with the large floor section bearing the Newell name. As Pete Newell had passed away nearly ten years prior, the task became how to share this floor with his four sons who are all involved with basketball in one way or another. Tokens' solution was four coffee tables each featuring a portion of the floor's Newell markings.

Coffee Tables with Industrial metal frame.

Retail Offerings

Tokens also produced a wide variety of accessories and diploma frames for sale in the Campus Store.

Diploma Frame made from Haas Floor

Artifact: UC Berkeley Haas Pavilion Basketball Floor

Concept: VIP Gifts & Retail

Recipients:  Campus Store (retail) & Pete Newell family members (gifting)

Date of Project: April 2017