Artifact: Race Driven IndyCar Carbon Fiber.

Concept: Add Excitement to Neiman Marcus' 2013 Holiday Book.

Product Solution: Sterling Silver Cuff Links & Pendants

Date of Project: March 2014

Holiday Excitement

In 2013, Neiman Marcus reached out to Tokens to help bring a piece of the Indy Car excitement to their iconic Holiday Gift Book. EJ Viso, who raced for Andretti Autosport, has a personality as dynamic as his car is fast.  EJ worked with Tokens and lent his enthusiastic personal touch to the project. Tokens crafted cuff links from various parts of EJ's track-used colorful carbon fiber parts that were rendered useless when he made contact with the guard walls.

EJ Viso at the 2013 Sonoma Grand Prix

Tokens worked to ensure that each cuff link disc had two colors from this damaged Rear Wing End Plate that featured EJ's fun #5 design. The green circles above indicate cut plan for cuff link discs.

Rear Carbon Fiber Panel Discs set in Sterling with Tokens signature swivel-back sterling clasps.

Authenticity Card (front and back)

One of the pieces featured Neiman Marcus' sponsorship of EJ.  Tokens gifted it to Neiman's management as a thank you for bringing us EJ & this unique & stimulating project.

Artifact: Race Driven IndyCar Carbon Fiber.

Concept: Add Excitement to Neiman Marcus' 2013 Holiday Book.

Product Solution: Sterling Silver Cuff Links & Pendants

Date of Project: March 2014